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The story of how prilosec otc successfully used sponsorship of bunco gaming, in particular the bunco world championship illustrates what principle of the ideal branding-through-sponsorship scenario

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SeoJoon15
The principle that is ideal for branding through sponsorship scenario are the following;

-          Taking advantage of the excellent overlaps that are between with the customer and the benefit of the brand

-          The individual should be able to connect with the consumer in a meaningful and fun way

-          Unique connections should be leverage between the brand and the consumer by means of building loyalty and favorable word


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