The process marketers follow to develop different marketing strategies to satisfy different consumer needs is known as target marketing. A target market is a particular group of people with common traits to whom a company offers its goods or services. Target markets assist businesses fully comprehend their potential consumers so they may develop marketing strategies that support their commercial and marketing goals.
For instance, the target market and audience for a children's toy may be boys aged 9 to 11 and the parents of those boys. It can also be described as the group of consumers who are most likely to be affected by marketing initiatives.
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