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When Burger World considered adding Italian beef to its menu, the company made the sandwiches available in some of its more established markets to determine customer reactions. That process is called

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This process that Burger World embarked on in order to test customer reactions is known as Test Marketing

Test Marketing:

  • Involves a limited release of a new product
  • Is done to check how customers will react to the product

If customers like the product then the company will start producing it in a higher quantity because it means that the product will likely be successful.

In conclusion, Burger World was engaging in Test marketing.

Find out more at https://brainly.com/question/16520223.

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