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Select the correct answer.
Samantha is a marketing manager and researcher at a beverage company. Her company plans to launch a new health drink in the market to
target athletes. Samantha has assembled a group of 60 local athletes and has given them a topic related to their interests. As the group
discusses the topic, Samantha is taking notes. What type of primary research is Samantha using to collect market research data?
A
personal Interviews
OB.
focus groups
C.
behavior observation
OD
mail survey

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limy9035

Answer:

I think C, because she is taking notes and showing that she is interested in listening.

Answer:

Samantha is using focus groups, so the answer would be B. focus groups.

Explanation:

In focus groups, businesses use a certain group of individuals with certain similarities necessary for conducting research. In this case, Samantha is using 60 local athletes that would talk about a topic related to their interests.

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