Respuesta :
Answer:
Retain a tight control over intangible core competencies
Explanation:
Strategic strategy is defined as the coming together of different firms in order to achieve a shared or common objective , while still remain as individual firms. It believes in the principle o synergy that individuals will achieve more if they perform a common task together rather than combining the individual result of the same task performed different. (1+1 greater than 2)
However , this can not give a control over intangible core competencies of members companies.
Answer:
Retain tight control over intangible core competencies.
Explanation:
Strategic alliances are considered as agreements that exist between two companies to carry out a project while being independent. This project is beneficial to both parties. It does not require the complexities that exist in a joint venture which makes the agreement less binding.
Some reasons for strategic alliances is to improve the product line of a company or to penetrate a new market or to have an edge over a competitor.
Companies work hand-in-hand to achieve a mutually beneficial goal or target.