Answer:
C. Addressability
Explanation:
Addressability is a characteristics of digital marketing where by the marketer identifies a customer before they make a purchase. By installing those cookies, Clothes House who is the marketer in this case is able to identify customer before they make a purchase by notifying when a user returns to the clothes house website. It allows for customer's engagement to facilitate product innovation, while also encouraging visitors to register so they can enjoy full value of the site.
