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Kim has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. She knows Caribou has been in business for many years, but she has not been able to get any business from them. When developing her marketing strategy, Kim will probably assume that this represents a(n) ________ situation for Caribou Coffee, and she will want to find out why Caribou is considering alternatives.

Respuesta :

Answer:

Modified Rebuy

Explanation:

Modified Rebuy is the situation or circumstance of buying in which the organization or an individual purchase the goods that have been purchased or bought prior but changes either some other elements or supplier of the previous or prior order.

In this situation. the buyer wants the modification product specifications, suppliers, terms and prices.

So, in this case, Caribou is looking for the new supplier for the product it has bought in the past, which makes the situation of modified rebuy.

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