If the goal of the research was to provide a demographic and lifestyle profile of a heavy user of a product, then the preferred type of research would be _______.

Respuesta :

Answer:

Qualitative research.

Explanation:

As the exercise suggests, the qualitative research provides a demographic and lifestyle profile of a heavy user of a product. It's a method of observation and analysis, whose purpose is to gather non numerical information in order to understand or predict how often a certain phenomenon happens.