Answer:
Erving Goffman coined the term Saving Face.
Explanation:
Goffman believed individuals life their daily life as a play, carrying out acts, putting on masks, using a space as a stage, etc.
The term saving face is when an individual uses various strategies because he/she wants to avoid embarrassing or awkward situations in order to keep his/her reputation intact and not hurt it. He/she rescues his/her performance in front of others.
