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When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. Creating a unified promotional message, where potential customers perceive the same message, whether it is in a TV commercial, or on a billboard, or in a blog, is called ____________.
A. personalized sellingB. integrated marketing communicationC. delivery cue analysisD. branding assimilation

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sandlee09

Answer:

B. integrated marketing communication

Explanation:

Based on the information provided within the question it seems that this is called integrated marketing communication. This term refers to making sure that all promotional communications and messages are meticulously linked together when advertising a product or service, in order for the recipients of the message to interpret it in the same way regardless of the platform. Which is what is being described in this scenario.

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