Philadelphia Swim Club is planning for the coming year. Investors would like to earn a​ 10% return on the​ company's $37,000,000 of assets. The company primarily incurs fixed costs to maintain the swimming pool. Fixed costs are projected to be​ $12,600,000 for the year. About​ 540,000 members are expected to swim each year. Variable costs are about​ $13 per swimmer. The Philadelphia Swim Club has a favorable reputation in the area and​ therefore, has some control over the membership price. Using a costminusplus ​approach, what price should Philadelphia Swim Club charge for a​ membership?